Privacy Policy

Sparq Diamonds

A brand owned and operated by Poddar Diamond Private Limited

Effective Date: 31/03/2026

This Privacy Policy describes how Sparq Diamonds, a brand owned and operated by Poddar Diamond Private Limited (“Company”, “we”, “our”, “us”), collects, uses, stores, processes, shares, and protects your personal information when you visit, browse, register on, or make a purchase through this website (“Website”).

By using this Website, you agree to the terms of this Privacy Policy.

1. Scope

This Privacy Policy applies to personal data collected through this Website, including when you:

  • browse our Website,
  • create an account,
  • place an order,
  • contact customer support,
  • subscribe to updates,
  • participate in offers, campaigns, or promotions,
  • or otherwise interact with us digitally.

2. Information We Collect

We may collect the following categories of information:

A. Information You Provide

When you interact with us, we may collect:

  • full name,
  • mobile number,
  • email address,
  • billing address,
  • shipping address,
  • city, state, and PIN code,
  • order details,
  • account login information,
  • customer service queries,
  • preferences, reviews, or other information you voluntarily provide.
B. Payment Information

Payments on the Website may be processed through authorized third-party payment gateway partners. We generally do not store full debit card, credit card, UPI, or banking credentials on our own servers unless specifically required for a lawful and disclosed business purpose.

C. Information Collected Automatically

When you browse or use the Website, we may automatically collect certain technical and usage information such as:

  • IP address,
  • browser type,
  • device information,
  • operating system,
  • date and time of access,
  • pages visited,
  • clickstream behaviour,
  • referring website,
  • browsing preferences,
  • cookies and session information.
D. Information from Third Parties

We may receive limited information from third parties such as:

  • payment service providers,
  • logistics and courier partners,
  • fraud prevention and security tools,
  • analytics tools,
  • marketing and communication platforms,
  • customer support service providers.

3. Purpose of Collection and Use

We process your personal information only for lawful business purposes, including to:

  • create and manage your account,
  • process and fulfill your orders,
  • arrange shipping and delivery,
  • process payments and refunds,
  • send order confirmations and service communications,
  • respond to customer support requests,
  • improve Website functionality and user experience,
  • prevent fraud, abuse, and unauthorized transactions,
  • manage promotions, discounts, and loyalty-related activities,
  • conduct internal analytics and performance tracking,
  • comply with legal, regulatory, tax, accounting, and enforcement requirements,
  • send marketing or promotional communications where permitted.

Under India’s Digital Personal Data Protection Act, 2023, consent-based processing must be based on a notice and on consent that is free, specific, informed, unconditional, and unambiguous, with a clear affirmative action, and the law also recognizes withdrawal of consent and certain user rights.

4. Consent

By providing your personal information and using this Website, you consent to the collection and processing of your personal data for the purposes described in this Privacy Policy, where consent is the applicable legal basis.

Where required, you may withdraw consent. If you withdraw consent for processing that is necessary to provide a product, service, or Website functionality, certain services may no longer be available to you. The Digital Personal Data Protection Act, 2023 provides for withdrawal of consent and requires that withdrawal be as easy as giving consent.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to:

  • enable Website functionality,
  • remember your preferences,
  • keep items in your cart,
  • improve performance,
  • analyse traffic and usage patterns,
  • enhance security,
  • detect suspicious activity.

You may control cookies through your browser settings. However, disabling cookies may affect the proper functioning of certain parts of the Website.

6. Marketing Communications

We may send you communications relating to:

  • your orders,
  • payment and delivery updates,
  • cart reminders,
  • product launches,
  • promotional offers,
  • discounts,
  • campaigns,
  • newsletters,
  • brand announcements.

You may opt out of promotional communications at any time by:

  • clicking the unsubscribe link where available,
  • contacting us directly,
  • updating your preferences, where such controls are available.

Please note that transactional and service-related communications may still be sent where necessary.

7. Sharing of Information

We do not sell your personal information.

We may share your information only to the extent reasonably necessary with:

  • payment gateway and payment processing partners,
  • courier, shipping, and logistics partners,
  • IT infrastructure, hosting, and cloud service providers,
  • analytics, communication, and marketing service providers,
  • fraud prevention and security partners,
  • affiliated group entities,
  • professional advisors,
  • government, regulatory, judicial, or law-enforcement authorities where required by law.

Any such sharing shall be limited to legitimate business, operational, legal, or compliance purposes.

8. Data Retention

We retain personal data only for as long as reasonably necessary for purposes such as:

  • fulfilling your orders,
  • providing customer support,
  • maintaining internal business records,
  • complying with tax, accounting, audit, legal, or regulatory obligations,
  • resolving disputes,
  • enforcing our terms and policies,
  • preventing fraud and abuse.

Once retention is no longer necessary, we may delete, anonymize, or securely dispose of the data, subject to applicable law.

9. Data Security

We use reasonable technical, administrative, and organizational safeguards to help protect your personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

These measures may include secure access controls, encryption where appropriate, restricted internal access, and security practices implemented through our service providers.

However, no internet-based transmission or storage system is completely secure, and therefore absolute security cannot be guaranteed.

10. Your Rights

Subject to applicable law, you may have the right to request:

  • access to personal data we hold about you,
  • correction or updating of inaccurate or incomplete data,
  • withdrawal of consent, where processing is based on consent,
  • deletion of personal data, where legally permissible,
  • redressal of grievances relating to your personal data.

The Digital Personal Data Protection Act, 2023 provides for rights relating to access to information about processing, correction and erasure, grievance redressal, and nomination, subject to the Act’s framework.

To exercise any such request, please contact us using the contact details below.

11. Children’s Privacy

This Website is not intended for individuals who are not legally competent to contract independently under applicable law.

If you are under 18 years of age, you should use this Website only under the involvement and supervision of a parent or legal guardian.

We do not knowingly collect personal data from children in a manner contrary to applicable law.

12. Third-Party Services and Links

The Website may contain links to third-party websites, apps, tools, plugins, payment providers, or services.

We are not responsible for the privacy, security, or content practices of such third parties. Users are advised to review the privacy policies of those third-party platforms before sharing any information.

13. Business Transfers

In the event of a merger, acquisition, restructuring, slump sale, transfer of assets, financing, or business reorganization, customer information may form part of the transferred assets, subject to applicable law and appropriate safeguards.

14. Legal Disclosure

We may disclose personal information if such disclosure is necessary:

  • to comply with applicable law,
  • to comply with a court order, notice, or lawful request,
  • to enforce our legal rights,
  • to detect or prevent fraud or unlawful activity,
  • to protect the rights, property, and safety of the Company, its users, or the public.

15. AI-Assisted and Digital Tools

We may use digital tools, automation systems, analytics tools, and AI-assisted technologies for purposes such as:

  • customer support efficiency,
  • communication management,
  • Website analytics,
  • fraud detection support,
  • marketing performance analysis,
  • content personalization,
  • operational improvement.

Where personal data is processed through such systems, we will do so only for legitimate business purposes and subject to this Privacy Policy.

16. Grievance / Privacy Contact

If you have any questions, requests, or grievances regarding this Privacy Policy or your personal data, you may contact:

Poddar Diamond Private Limited

Brand: Sparq Diamonds

Email: support@poddardiamonds.com

You may also optionally add a named Grievance Officer here for stronger compliance posture and easier consumer handling.

17. Changes to this Privacy Policy

We may modify, update, revise, or replace this Privacy Policy from time to time.

Any changes will be posted on this page with the revised effective date. Your continued use of the Website after such update shall constitute your acceptance of the revised Privacy Policy.

18. Governing Law

This Privacy Policy shall be governed by the laws of India. Any disputes arising in relation to this Privacy Policy shall be subject to the jurisdiction of the courts at Mumbai, Maharashtra, unless otherwise required by applicable law.